TOC: Mar Intell Planning


Marketing Intelligence & Planning, 27(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Marketing Intelligence & Planning 

Relevant ARCategory: Marketing Journals 

Using case studies in university-level marketing education
Ross Brennan [Publisher] [Google Scholar]

Selling the Canadian Forces’ brand to Canada’s youth
Kylie McMullan, Pinder Rehal, Katy Read, Judy Luo, Ashley Huating Wu, Leyland Pitt, Lisa Papania, Colin Campbell [Publisher] [Google Scholar]

HELP – for a life without tobacco: a case study on demarketing across two levels
Louise M. Hassan, Edward Shiu, Gianfranco Walsh, Gerard Hastings [Publisher] [Google Scholar]

Cloon Keen Atelier: scent for a premium position
Ann M. Torres [Publisher] [Google Scholar]

Coopers Brewery: heritage and innovation within a family firm
Kim Lehman, John Byrom [Publisher] [Google Scholar]

The planning and implementation of integrated marketing communications
Barbara Caemmerer [Publisher] [Google Scholar]

Martas precision slides: branding in international markets
Paurav Shukla, Steve Hogan [Publisher] [Google Scholar]

Cayamo – a case study of a music themed cruise
Stephen Henderson [Publisher] [Google Scholar]