ARC: Connections: ELMAR: TOC areas: product: journals

Journal of Product & Brand Management  Relevant ARCategory: Marketing Journals

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Searching for competitive advantage with the aid of the brand potential index
–Tina Vukasovic [Publisher] [Google Scholar]

Global brand market-entry strategy to manage corporate reputation
–Maktoba Omar, Robert L. Williams Jr, David Lingelbach [Publisher] [Google Scholar]

Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience
–Rajasree K. Rajamma, Audhesh K. Paswan, Muhammad M. Hossain [Publisher] [Google Scholar]

Exploring brand sabotage in retail banking
–Elaine Wallace, Leslie de Chernatony [Publisher] [Google Scholar]

The impact of intra-brand platform sharing on brand attractiveness
–Erik L. Olson [Publisher] [Google Scholar]

Consumer perceptions of bundles
–Adam Nguyen, Roger M. Heeler, Cheryl Buff [Publisher] [Google Scholar]

Pricing strategies and firm performances under alliance brand
–Ruiliang Yan [Publisher] [Google Scholar]

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