TOC: J Prod Brand Man


Journal of Product & Brand Management,, 18(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: product: journals

Journal of Product & Brand Management 

Relevant ARCategory: Marketing Journals 

Searching for competitive advantage with the aid of the brand potential index
Tina Vukasovic [Publisher] [Google Scholar]

Global brand market-entry strategy to manage corporate reputation
Maktoba Omar, Robert L. Williams Jr, David Lingelbach [Publisher] [Google Scholar]

Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience
Rajasree K. Rajamma, Audhesh K. Paswan, Muhammad M. Hossain [Publisher] [Google Scholar]

Exploring brand sabotage in retail banking
Elaine Wallace, Leslie de Chernatony [Publisher] [Google Scholar]

The impact of intra-brand platform sharing on brand attractiveness
Erik L. Olson [Publisher] [Google Scholar]

Consumer perceptions of bundles
Adam Nguyen, Roger M. Heeler, Cheryl Buff [Publisher] [Google Scholar]

Pricing strategies and firm performances under alliance brand
Ruiliang Yan [Publisher] [Google Scholar]