ARC: Connections: ELMAR: TOC areas: society: journals

Journal of Nonprofit & Public Sector Marketing  Relevant ARCategory: Marketing Journals

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The Impact of Smokers’ Group-Membership and Activist Gender on Tolerance for Smoking, Receptiveness and Perceived Susceptibility to Anti-Smoking Messages, and Likelihood of Anti-Smoking Activism
–Namita Bhatnagar; Sridhar Samu [Publisher] [Google Scholar]

Young Adult Volunteers: Recruitment Appeals and Other Marketing Considerations
–Peggy O. Shields [Publisher] [Google Scholar]

Location, Marketing, and the Financial Flexibility of Nonprofit Performing Arts Organizations in Second Tier Cities
–Christine A. Lai; Jessie P. H. Poon [Publisher] [Google Scholar]

Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study
–Jennifer A. Pope; Elaine Sterrett Isely; Fidel Asamoa-Tutu [Publisher] [Google Scholar]

The Impact of Revenue Sources on Marketing Behavior: Examining Web-Promotion and Place-Marketing in Nonprofit Organizations
–Keely Jones Stater [Publisher] [Google Scholar]

Does Cultural Background Affect Volunteering Behavior?
–Melanie Randle; Sara Dolnicar [Publisher] [Google Scholar]

Book Reviews

The Zone of Insolvency: How Nonprofits Avoid Hidden Liabilities & Build Financial Strength
–Bill Huddleston [Publisher] [Google Scholar]

Greater Good: How Marketing Makes for Better Democracy
–Sandeep Krishnamurthy [Publisher] [Google Scholar]

Value Creation: The Power of Brand Equity
–Norm O’Reilly [Publisher] [Google Scholar]

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