ARC: Connections: ELMAR: TOC areas: global: journals

International Marketing Review  Relevant ARCategory: Marketing Journals

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Modeling market orientation and organizational antecedents in a social marketing context: Evidence from China
–Yanfeng Zhou, Paul Chao, Guang Huang [Publisher] [Google Scholar]

Marketing in non-profit organizations: an international perspective
–Sara Dolnicar, Katie Lazarevski [Publisher] [Google Scholar]

Social marketing campaigns aimed at preventing drunk driving: A review and recommendations
–Magdalena Cismaru, Anne M. Lavack, Evan Markewich [Publisher] [Google Scholar]

Overcoming skepticism towards cause related claims: the case of Norway
–Sangeeta Singh, Lene Kristensen, Erika Villaseñor [Publisher] [Google Scholar]

Global branding and strategic CSR: an overview of three types of complexity
–Michael Polonsky, Colin Jevons [Publisher] [Google Scholar]

International integration: a hope for a greener China?
–Haitao Yin, Chunbo Ma [Publisher] [Google Scholar]

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