TechSIG Dissertation Award 2009


American Marketing Association's Innovation, Technology and Interactivity Special Interest Group Most Promising Dissertation Proposal Award; Deadline 12 Jul 2009

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AMA Innovation, Technology and Interactivity Special Interest Group (TechSIG) Award Programs
Call for Submissions: Most Promising Dissertation Proposal Award
Submission Deadline: July 12, 2009

The "Innovation, Technology and Interactivity SIG Best Dissertation Award" is presented annually to the author of the most promising dissertation proposal within the following topical domains served by TechSIG (additional details on next page):


  • The Impact of Technology on Marketing
  • Marketing Technology-based Products and Services
  • Development of Technology-/Knowledge-based Products and Services
  • Direct, Interactive and Electronic Marketing

The dissertation candidate should anticipate being on the market in August 2009 and being completed between January 1, 2010 and May 15, 2010. Candidates should submit a summary of the dissertation that is no more than 20 pages (inclusive of all figures, tables, and references), focusing on hypotheses, study design, data collection, analysis, results, key contributions, and selected references. Also, please provide a 1-2 page Executive Briefing that summarizes your document.


  • Candidates for a TechSIG Award do not have to be a member of TechSIG or the AMA to be eligible or to win.
  • Candidates from both U.S. and non-U.S. Ph.D. programs are encouraged to submit proposals. TechSIG desires to be globally oriented.
  • To avoid any conflict of interest, a member of the TechSIG Award Committee will not participate in the evaluation and selection process for the Most Promising Dissertation Proposal Award if any student from that member¹s university submits an entry to the competition.

Entries into the Dissertation competition must be submitted to the chair of TechSIG¹s Award committee by July 12, 2009.

Electronic submissions are preferred ­

(PDF file — 1st choice; Microsoft Word — 2nd choice: NOTE: Word files should have a .doc extension rather than .docx).

Winners will be announced at AMA Summer Educators¹ Conference. Please submit proposals to:

Dr. Douglas J. Ayers
Associate Professor of Marketing
Department of Marketing and Industrial Distribution
University of Alabama at Birmingham
BEC 210
1530 3rd Ave. S.
Birmingham, AL 35294-4460

Topical Domain of TechSIG

  1. The Impact of Technology on Marketing. Including but not limited to topics examining the impact (or potential impact) of new technologies on: (a) Consumer behavior (i.e., decision making, search economies, comparison and evaluation processes, virtual shopping, relative influence of information gathered through new media technologies, etc.); (b) Business-to-consumer and business-to- business marketing (i.e., alliances, segmentation, interactive channels, relationship building, pricing on the web, e-commerce business models, measuring the effectiveness of new media, interactive communication strategies, legal and ethical issues related to interactive media, use of interactive media for marketing research and database marketing etc.).
  2. Marketing Technology-based Products & Services. Including but not limited to topics related to the creation of new organizational forms and supply chains, launch and post launch strategies for high- tech or network-based products/services, dealing with uncertainties in rapidly evolving markets with rapidly evolving technologies, shortened product life cycles, fast market penetration strategies, sales forecasting, influencing technological standards in evolving industries, educating the market (consumers and channel members) on new technologies, market driving strategies, technological push strategies for high-tech products/services etc. Also encouraged are topics related to market research techniques for high-tech products and market forecasting for radical innovation.
  3. Development of Technology-/Knowledge-based Products and Services. Including but not limited to topics related to new market/product creation, creating market disruption/disequilibrium, impact of institutionalized routines and priorities on new product development, resource allocation within and across NPD projects, cross-functional or cross-unit conflict, virtual teams, cross- organizational product development, approaches for incubating new initiatives until they reach viability, organizational and alliance issues, strategy formulation and implementation, etc.
  4. Direct, Interactive and Electronic Marketing. Inluded but not limited to marketing using electronic networks, such as the Internet, as well as other direct channels and interactive media. We encourage topics related to e-service, e-tail, multichannel distribution, interactive and search advertising as well as research into user-generated content and issues related to participatory media.

Douglas J. Ayers, Ph.D Associate Professor of Marketing Department of Management, Marketing and Industrial Distribution School of Business UAB (205) 934-8856