Journal of Interactive Marketing


The Direct Marketing Educational Foundation announces that Charles F. Hofacker will be the next co-editor of the Journal of Interactive Marketing

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New York, NY, June 8, 2009 — The Direct Marketing Educational Foundation (DMEF) today announced Charles F. Hofacker, PhD, professor of marketing at Florida State University, as co-editor of the Journal of Interactive Marketing® (JIM), effective January 1, 2010. The JIM, available both in print and online, is regarded as the leading peer-reviewed, academic research journal in the areas of direct, interactive, database, and Internet marketing.

As co-editor, Hofacker will work jointly with Edward C. Malthouse, DMEF Board Member, and Sills Professor of Integrated Marketing Communications at Northwestern University. The search and selection process for the JIM’s co-editor was conducted by Russell S. Winer of NYU’s Stern School of Business, and John Deighton of Harvard University, both co-editors emeritus of the JIM.

“The Journal of Interactive Marketing is of the utmost importance to the Direct Marketing Educational Foundation,” said Terri L. Bartlett, DMEF president. “Identifying the perfect person to take the baton from outgoing co-editor Venky Shankar was critical for us, so it is with great excitement and anticipation that we introduce Charlie Hofacker as our incoming co-editor of the JIM.”

“Selecting the best candidate to serve as co-editor of the JIM was tantamount to ensuring the continued success of this publication,” said Russell S. Winer of the selection committee. “Charlie’s vision for the JIM was particularly thoughtful and forward-looking. His experience and visibility from running sites that cater to academics gives him excellent exposure among the JIM’s key constituents.”

“As the discipline that spans the boundary between the firm and the customer, marketing is ideally positioned for a world of richer customer data, open brands, and user generated content,” said Hofacker, new co-editor of the JIM. “The JIM is in a position to lead a resurgence of marketing expertise and influence in both CEO’s and Dean’s offices. It is certainly an honor to have a role to play in making that happen.”

Hofacker is professor of marketing at Florida State University and holds a PhD in mathematical psychology. His work on “the intersection of marketing and information technology” has appeared in the JIM, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, Psychometrika, Management Science, and others. He currently serves as webmaster for the American Marketing Association’s (AMA) Academic Resource Center and moderator of ELMAR (ELectronic MARketing), the AMA’s electronic newsletter and community platform for academic marketing.

The JIM welcomes interdisciplinary work, papers with multi-method approaches, articles on global issues in interactive marketing, and manuscripts involving multichannel interactive marketing approaches.

Submissions of manuscripts for consideration in upcoming issues of the JIM are ongoing. Papers and cases are to be submitted via email for review to Managing Editor, Barbara W. Hruska, at

About Direct Marketing Educational Foundation (DMEF)

Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate, and place top college students in the business of direct/interactive marketing and, thereby, expanding and enriching the talent pool of trained, market-ready direct marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals, companies, and regional clubs and associations. Funds raised go toward a broad range of world-class educational programs.

Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s direct marketing leaders, an indication of the Foundation’s success. In addition, more than 1,800 professors have participated in DMEF programs. Thanks in significant part to the Foundation’s four decades of work, today approximately 255 colleges and universities offer courses in direct/interactive marketing, 31 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit