TOC: J Strat Mar


Journal of Strategic Marketing, 17(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: strategy: journals

Journal of Strategic Marketing 

Relevant ARCategory: Marketing Journals 

Nigel F. Piercy; Carolyn Strong [Publisher]

Knowledge management orientation, market orientation, and firm performance: an integration and empirical examination
Catherine L. Wang; G. Tomas M. Hult; David J. Ketchen Jr; Pervaiz K. Ahmed [Publisher] [Google Scholar]

Marketing strategies supporting national plans: contributions of universities
Anuwat Srikaew; Steve Baron [Publisher] [Google Scholar]

Extending the marketing myopia concept to promote strategic agility
Kevin Johnston [Publisher] [Google Scholar]

Service worker customer orientation, organisation/job fit and perceived organisational support
Mark Anthony Farrell; Edward Oczkowski [Publisher] [Google Scholar]

An exploratory case study analysis of contemporary marketing practices
Roger Palmer; Hugh Wilson [Publisher] [Google Scholar]