Strategic Marketing Cases
Introduction
Douglas West, John Ford and Essam Ibrahim seek marketing strategy cases for Strategic Marketing: Creating Competitive Advantage, Second Edition, to be published later this year
ARC: Connections: ELMAR: Posting
Marketing Faculty – An opportunity to publish your cases in an upcoming text:
We are looking for three marketing strategy cases to include in Strategic Marketing: Creating Competitive Advantage, second edition by Douglas West, John Ford and Essam Ibrahim, to be published by Oxford University Press later this year.
If you have a 10-20 page case that would be appropriate for a marketing strategy text geared towards MBA students or advanced undergraduate students, please submit them for consideration of being included in our new edition of our book. We would not want to pay for these cases, but we would offer the opportunity to have them published in a textbook with your authorship being clearly acknowledged. If you are interested in submitting a case, please send as soon as possible by e-mail to jbford@odu.edu. We are looking for cases which allow a reasonable depth of analysis for the students. We would also prefer cases which have teaching notes already completed by the authors. Please do not hesitate to contact me should you have any questions.
Best wishes – John Ford, Department of Marketing, College of Business and Public Administration, Old Dominion University, Norfolk, VA 23529, jbford@odu.edu