Organization Theory


Special issue of Journal of the Academy of Marketing Science, Edited by G. Tomas M. Hult and David J. Ketchen, Jr.; Deadline 1 Jul 2010

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Journal of the Academy of Marketing Science

Call for Papers for a Special Issue on “Organization Theory”

Organization theory offers a variety of useful perspectives, including the resource-based view, the knowledge-based view, strategic choice theory, agency theory, institutional theory, and systems theory as a small sample of important organization theories. The application of such theories to a phenomenon often provides greater understanding (cf. Journal of Operations Management, Volume 25, Issue 2). However, the consistency and depth of the use of organization theories varies significantly in the marketing field. These theories that are guiding organizational inquiry can also shed significant light on marketing phenomena.

The special issue on organization theory and marketing aims to publish papers that will shed greater insights into how organization theories can help describe, explain, and predict marketing phenomena. Theories and questions that can be addressed include but are not limited to: Do certain marketing practices meet the criteria for serving as strategic resources (resource-based view)? To what extent does knowledge exchange facilitate marketing action (knowledge-based view)? To what extent do strategic decisions about marketing activities shape performance (strategic choice theory)? Under what conditions is a marketing channel member likely to exploit other members (agency theory)? To what extent should marketing practices mimic industry best practices (institutional theory)? To what extent does the marketing level of analysis help explain behaviors beyond other levels of analysis, e.g., firm, industry, country (systems theory)?

To address these issues, the Journal of the Academy of Marketing Science is issuing a call for papers for the purpose of advancing knowledge on organization theory and marketing. In terms of content, papers may be either conceptual or empirical in nature, adopt a domestic or international focus, and pursue either theory-building or theory-testing. In terms of methodology, papers may be based on empirical techniques (e.g., case, survey, archival research) or on modeling techniques (i.e., optimization or simulation). Papers that integrate multiple perspectives and/or multiple methodologies are especially encouraged.

Papers targeting the special issue should be submitted using the JAMS submission system ( and will also undergo the same review process as regularly submitted papers. G. Tomas M. Hult and David J. Ketchen, Jr. will co-edit the issue. The deadline for submission is July 1, 2010.

Questions pertaining to the special issue should be directed to:

G. Tomas M. Hult, Editor
Anne Hoekman, Managing Editor
Journal of the Academy of Marketing Science
Michigan State University
East Lansing, MI 48864-1121, USA
Phone: +1-517-353-4336