ARC: Connections: ELMAR: TOC areas: management: journals

Journal of Marketing Management  Relevant ARCategory: Marketing Journals

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Bridging the segmentation theory/practice divide
–Dibb, Sally; Simkin, Lyndon [Publisher] [Google Scholar]

Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
–Bailey, Christine; Baines, Paul R.; Wilson, Hugh; Clark, Moira [Publisher] [Google Scholar]

Market segmentation in managerial practice: a qualitative examination
–Quinn, Lee [Publisher] [Google Scholar]

Remaining within-cluster heterogeneity: a meta-analysis of the "dark side" of clustering methods
–Franke, Nikolaus; Reisinger, Heribert; Hoppe, Daniel [Publisher] [Google Scholar]

Are consumers what they consume? – Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market
–Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng [Publisher] [Google Scholar]

Business psychographics revisited: from segmentation theory to successful marketing practice
–Barry, James; Weinstein, Art [Publisher] [Google Scholar]

Validity and the design of market segments
–Tonks, David Graham [Publisher] [Google Scholar]

Methodological reasons for the theory/practice divide in market segmentation
–Dolnicar, Sara; Lazarevski, Katie [Publisher] [Google Scholar]

Implementation rules to bridge the theory/practice divide in market segmentation
–Dibb, Sally; Simkin, Lyndon [Publisher] [Google Scholar]

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