TOC: J Mar Man


Journal of Marketing Management, 25(3/4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing Management 

Relevant ARCategory: Marketing Journals 

Bridging the segmentation theory/practice divide
Dibb, Sally; Simkin, Lyndon [Publisher] [Google Scholar]

Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
Bailey, Christine; Baines, Paul R.; Wilson, Hugh; Clark, Moira [Publisher] [Google Scholar]

Market segmentation in managerial practice: a qualitative examination
Quinn, Lee [Publisher] [Google Scholar]

Remaining within-cluster heterogeneity: a meta-analysis of the "dark side" of clustering methods
Franke, Nikolaus; Reisinger, Heribert; Hoppe, Daniel [Publisher] [Google Scholar]

Are consumers what they consume? – Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng [Publisher] [Google Scholar]

Business psychographics revisited: from segmentation theory to successful marketing practice
Barry, James; Weinstein, Art [Publisher] [Google Scholar]

Validity and the design of market segments
Tonks, David Graham [Publisher] [Google Scholar]

Methodological reasons for the theory/practice divide in market segmentation
Dolnicar, Sara; Lazarevski, Katie [Publisher] [Google Scholar]

Implementation rules to bridge the theory/practice divide in market segmentation
Dibb, Sally; Simkin, Lyndon [Publisher] [Google Scholar]