ARC: Connections: ELMAR: TOC areas: management: journals

Marketing Intelligence & Planning  Relevant ARCategory: Marketing Journals

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Global text project: new horizons in textbook marketing
–Leyland F. Pitt, Deon Nel, Gene van Heerden, Anthony Chan [Publisher] [Google Scholar]

University course selection and services marketing
–Claire Brown, Peter Varley, John Pal [Publisher] [Google Scholar]

Relationship marketing research (1994-2006): An academic literature review and classification
–Kallol Das [Publisher] [Google Scholar]

“Green” segmentation: an application to the Portuguese consumer market
–Arminda do Paço, Mário Raposo [Publisher] [Google Scholar]

The adoption of techno-relationship innovations: A framework for electronic customer relationship management
–Kittipong Sophonthummapharn [Publisher] [Google Scholar]

Spotting the disguises and masquerades: Revisiting the boundary between editorial and advertising
–Steve Dix, Ian Phau [Publisher] [Google Scholar]

Cross-cultural communication and emotional intelligence: Inferences from case studies of gender diverse groups
–Michael P. Lillis, Robert G. Tian [Publisher] [Google Scholar]

The dynamics and characteristics of buying centre networks: A qualitative study on Finnish firms
–Pentti Järvi, Juha Munnukka [Publisher] [Google Scholar]

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