TOC: J Prod Brand Man


Journal of Product & Brand Management, 18(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: product: journals

Journal of Product & Brand Management 

Relevant ARCategory: Marketing Journals 

Developing new corporate understanding of an existing product
Alex Gofman, Howard R. Moskowitz, Tõnis Mets [Publisher] [Google Scholar]

Do product variants appeal to different segments of buyers within a category?
Giang Trinh, John Dawes, Larry Lockshin [Publisher] [Google Scholar]

Product recall crisis management: the impact on manufacturer’s image, consumer loyalty and purchase intention
Nizar Souiden, Frank Pons [Publisher] [Google Scholar]

Brand leadership and product innovation as firm strategies in global food markets
Mark J. Gehlhar, Anita Regmi, Spiro E. Stefanou, Barry L. Zoumas [Publisher] [Google Scholar]

Adoption of electronic medical records: the role of network effects
Douglas J. Ayers, Nir Menachemi, Zo Ramamonjiarivelo, Michael Matthews, Robert G. Brooks [Publisher] [Google Scholar]

Niches at the edges: price-value tradeoff, consumer behavior, and marketing strategy
Syed H. Akhter [Publisher] [Google Scholar]

Brand-name effects, segment differences, and product characteristics: an integrated model of the car market
George Baltas, Charalabos Saridakis [Publisher] [Google Scholar]

The product strategy for seasonal products
Dennis A. Pitta, Brandon G. Scherr [Publisher] [Google Scholar]

Social enterprises as consumer products: the case of vehicles for change
Dennis A. Pitta, J. Howard Kucher [Publisher] [Google Scholar]