Small Businesses and Relationships in Asia


Small business marketing and relationship marketing in the Asia Pacific, Special issue of Asia Pacific J Mar and Logistics, Edited by Nelson Oly Ndubisi; Deadline 30 Nov 2009 Special issue on

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Call for papers
Asia Pacific Journal of Marketing and Logistics

Special issue on

Small business marketing and relationship marketing In the Asia Pacific

This special issue focuses on small business marketing and the relationship marketing paradigm in the Asia Pacific Region (APR). Marketing and market relationships in the region are important issues to explore, not only because of the growing importance of these markets, but also because of the close knit nature of social and business networks in these markets which could have important implications. Also small businesses play significant roles in these economies, so understanding how these firms conduct their marketing activities in these markets is crucial. APJML in this special issue seeks to publish cutting edge information on marketing relationships and small business marketing in the Asia Pacific.

Papers are invited from scholars focusing on the APR and dealing with (but not limited to) the following topics:

  • Relationship marketing
  • Small business marketing
  • Marketing the bottom of the pyramid
  • Marketing strategy
  • B2B relationship quality
  • B2C relationship quality
  • Culture and relationship marketing
  • Marketing ethics
  • Power asymmetry in marketing relationships
  • Respect and rapport in marketing relationships
  • ICT and small business marketing
  • ICT and relationship marketing
  • Food and agribusiness marketing
  • CRM in small firms.

Submission information

The deadline for submission is 30 November 2009. Submitted manuscripts should follow the format as indicated in the author guidelines on the journal web site:

All papers will go through a double blind peer review process. Please submit all manuscripts as double-spaced MS Word files with all tables and figures included as part of the manuscript.

Manuscripts and questions pertaining to the special issue should be submitted to the special issue Guest Editor at:

Special issue Guest Editor

Professor Nelson Oly Ndubisi,
Nottingham University Business School,
The University of Nottingham Malaysia Campus.