2nd International Conference on Brand Management, Ghaziabad, India, 8-9 Jan 2010; Deadline 31 Jul

Institute of Management Technology, Ghaziabad , following the great success of the 1st international conference on brand management (ICBM), is happy to announce  the 2nd International Conference on Brand Management in collaboration with the Centre for Indian Business, University of Greenwich. The trigger for this conference remains the emerging importance of brand creation coupled with sustenance of successful commercial brands and not to forget, the overwhelming support and response of the brand community for the 1st conference.

In the present turbulent marketing scenario, Brands have redefined business and its boundaries. The brand array ranges from political brands to service brands to product brands to person brands to place brands….and the list goes on. Corporate houses are revamping the branding exercise with more emphasis on a holistic corporate brand identity. Brands are created, positioned and repositioned through various strategic processes like brand semiotics, brand communities, brand personality, brand endorsement, corporate social responsibility, green marketing, etc. This conference looks at the changing dynamics in the international branding scenario and the drivers that shape the brand architecture and relationship. Moreover, this platform aims to create synergy between the branding fraternity in the industry and academics.

The conference brochure can be downloaded from www.imt.edu/ICBM2010/.



Abstract Submission July 31, 2009
Acceptance notification of abstracts August 31, 2009
Full length paper submission October 31, 2009
Last Date for Registration November 30, 2009
Conference Inaugural January 08, 2010
Conference Dinner January 08, 2010
IMT- CIB Workshop January 09, 2010
Valedictory Session

January 09, 2010