Institute of Management Technology, Ghaziabad , following the great success of the 1^st international conference on brand management (ICBM), is happy to announce  the 2^nd International Conference on Brand Management in collaboration with the Centre for Indian Business, University of Greenwich. The trigger for this conference remains the emerging importance of brand creation coupled with sustenance of successful commercial brands and not to forget, the overwhelming support and response of the brand community for the 1^st conference.

In the present turbulent marketing scenario, Brands have redefined business and its boundaries. The brand array ranges from political brands to service brands to product brands to person brands to place brands….and the list goes on. Corporate houses are revamping the branding exercise with more emphasis on a holistic corporate brand identity. Brands are created, positioned and repositioned through various strategic processes like brand semiotics, brand communities, brand personality, brand endorsement, corporate social responsibility, green marketing, etc. This conference looks at the changing dynamics in the international branding scenario and the drivers that shape the brand architecture and relationship. Moreover, this platform aims to create synergy between the branding fraternity in the industry and academics.

The conference brochure can be downloaded from www.imt.edu/ICBM2010/.

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