Confidence After the Crunch


Consumer confidence in financial services after the crunch, new theories and insights, Special issue of International Journal of Bank Marketing, Edited by Sally McKechnie; Deadline 30 Apr 2010

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Special issue on consumer confidence in financial services after the crunch, new theories and insights

International Journal of Bank Marketing

Guest Editor

Sally McKechnie, Nottingham University Business School, University of Nottingham

Consumer confidence has been plummeting as a result of the unprecedented turbulence and uncertainty in global economic and financial markets. While the financial services industry has already had to contend with issues such as the miss-selling of pensions and endowment mortgages, and more recently, declining levels of consumer trust in financial services, the impact of the current crisis on consumer saving and spending activities is confusing.

The goal of this special issue is to bring together research that is theoretically innovative and well grounded to provide deeper insights into the consumption process for retail financial services. It will provide an opportunity to assess changing patterns of consumer behaviour in the context of individual and household financial decision-making. In line with the nature of the journal, the articles will provide insight for academics and practitioners alike so that understanding can be enriched. Contributions that would be welcome for this special issue include, but are not limited to:

  • Co-creating value through consumer-company interaction
  • Consumption motivations for taking financial advice
  • Attitudes towards, and use of, financial advice
  • Impact of government initiatives to raise levels of financial literacy
  • Perspectives on individual and collective decision-making
  • Critical evaluation of the role of financial services branding
  • Effect of information disclosure on consumer decision-making
  • Consumer education and consumer empowerment
  • Adoption of Internet and mobile-related technologies
  • Customer satisfaction and loyalty

The deadline for submission is 30 April 2010. The special issue is scheduled to be published in early 2011. Manuscripts of approximately 5,000 words, following the journal’s manuscript guidelines (, should be submitted using Scholar One’s Manuscript Central online submission system. This is accessible at

Manuscripts must be original work (theoretical, empirical or case study) and not under consideration by any other journal or publication outlet.

The initial submission will be reviewed by the Guest Editor and, if deemed suitable, then placed for double-blind review with experts in the field.

Prospective contributors with questions concerning the potential suitability of topics, or additional requirements about this special issue are invited to contact directly by email:

Sally McKechnie, Nottingham University Business School, University of Nottingham