ARC: Connections: ELMAR: TOC areas: cb: journals

Psychology and Marketing  Relevant ARCategory: Marketing Journals

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Marketing movies: An introduction to the special issue
–Steven R. Pritzker [Publisher] [Google Scholar]

Cinematic success criteria and their predictors: The art and business of the film industry
–Dean Keith Simonton [Publisher] [Google Scholar]

Creativity and integrity: Marketing the in development screenplay
–Brooks Ferguson [Publisher] [Google Scholar]

Values of protagonists in best pictures and blockbusters: Implications for marketing
–Douglas Charles Beckwith [Publisher] [Google Scholar]

Do experts and novices evaluate movies the same way?
–Jonathan A. Plucker, James C. Kaufman, Jason S. Temple, Meihua Qian [Publisher] [Google Scholar]

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