TOC: Psych & Mar


Psychology and Marketing, 26(5)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Psychology and Marketing 

Relevant ARCategory: Marketing Journals 

Marketing movies: An introduction to the special issue
Steven R. Pritzker [Publisher] [Google Scholar]

Cinematic success criteria and their predictors: The art and business of the film industry
Dean Keith Simonton [Publisher] [Google Scholar]

Creativity and integrity: Marketing the in development screenplay
Brooks Ferguson [Publisher] [Google Scholar]

Values of protagonists in best pictures and blockbusters: Implications for marketing
Douglas Charles Beckwith [Publisher] [Google Scholar]

Do experts and novices evaluate movies the same way?
Jonathan A. Plucker, James C. Kaufman, Jason S. Temple, Meihua Qian [Publisher] [Google Scholar]