ARC: Connections: ELMAR: TOC areas: promotion: journals

Corporate Reputation Review  Relevant ARCategory: Marketing Journals

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The Role of Corporate Communications in Developing a Corporate Brand Image and Reputation in Mauritius
–Bharati Bina Hawabhay, Russell Abratt and Mark Peters [Publisher] [Google Scholar]

Building Intangible Resources: The Stickiness of Reputation
–Siah Hwee Ang and Ana-Maria Wight [Publisher] [Google Scholar]

The Effects of Charity Reputation on Charitable Giving
–May-May Meijer [Publisher] [Google Scholar]

Using Feng Shui to Create a Positive Corporate Reputation
–William Li Chang [Publisher] [Google Scholar]

Guilty by Association: Image ‘Spill-over’ in Corporate Co-branding
–Abel Tasiyana Kahuni, Jennifer Rowley and Arnaz Binsardi [Publisher] [Google Scholar]

Defying a Reputational Crisis – Cadbury’s Salmonella Scare: Why are Customers Willing to Forgive and Forget?
–Conor Carroll [Publisher] [Google Scholar]

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