TOC: Adv Intl Mar


New Challenges to International Marketing, Volume 20 of the book series Advances in International Marketing, Edited by Rudolf R. Sinkovics, Pervez N. Ghauri

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New Challenges to International Marketing

Volume 20 of the book series: Advances in International Marketing
ISBN: 978-1-84855-468-9

Edited by: Rudolf R. Sinkovics, Pervez N. Ghauri
Published: 2009

Rudolf R. Sinkovics, Pervez N. Ghauri

The propensity to continue internationalization: A study of entrepreneurial decision-making in Australian service firms
Pieter Pauwels, Paul G. Patterson, Ko de Ruyter, Martin Wetzels

Factors influencing the internationalisation process of UK firms in Asia
Kannika Leelapanyalert

Tourism as a leverage of internationalization for consumer goods firms: A case study approach
Konstantinos Poulis, Mo Yamin

Relationships between the dimensions of international growth orientation, environmental turbulence, and strategic orientations
Sanna Sundqvist, Olli Kuivalainen

Internationalisation and technological innovation: Empirical evidence on their mutual relationship
Diana A. Filipescu, Alex Rialp, Josep Rialp

The role of innovative and entrepreneurial behavior in internationalization processes
Arild Aspelund, Tage Koed Madsen

Brand image perceptions across cultures: a study of symbolic and functional associations
Laura Salciuviene, Pervez N. Ghauri, Audra I. Mockaitis, Claudio De Mattos

Do firms create value through international strategic alliances?
Chia-Ling ‘Eunice’ Liu

What causes break-ups? Factors driving the dissolution of marketing-oriented international joint ventures
Mehmet Berk Talay, M. Billur Akdeniz

Geographic market diversification: A premium or discount in firm’s value
Z. Seyda Deligonul

The use of partial least squares path modeling in international marketing
Jörg Henseler, Christian M. Ringle, Rudolf R. Sinkovics

Advancing the understanding of construct validity and cross-national comparability: illustrated by a five-country study of corporate export information usage
Thomas Salzberger, Hartmut H. Holzmüller, Anne Souchon

The dynamics of technological readiness in marketing units: Why cross-cultural examination is necessary
R. Glenn Richey, Daniel G. Bachrach, Michael G. Harvey, Hui Wang

Methodological rigor of ordinary least squares regression studies in mainstream marketing: An assessment of research reported in the Journal of Marketing
Z. Seyda Deligonul, Brian R. Chabowski, Steven H. Seggie, Shichun Xu, S. Tamer Cavusgil