Marketing Metrics


Toma? Kolar seeks comments as to the most appropriate text of use as basic literature for a postgraduate Marketing metrics course

 ARC: Connections: ELMAR: Posting

areas: methods: content

Hello! I am looking for a useful Coursebook for Marketing Metrics course. Course covers Marketing audit themes, but also effectiveness/efficiency measurement in marketing and feebback/corrective responses/loop.

An interesting book for this purpose to me seems Marketing-Controlling book of Andreas Preisner, but it is in German language and I did not found english version yet. Does anybody have any experience with CIM COURSEBOOK 07/08 ANALYSIS AND EVALUATION?

Please note that I have already looked at the following ARC resource:

Suggestions and comments welcommed!

Best Regards, Toma? Kolar
Faculty of Economics Ljubljana