TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 37(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of the Academy of Marketing Science 

Relevant ARCategory: Marketing Journals 

Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value
Sridhar N. Ramaswami, Rajendra K. Srivastava, Mukesh Bhargava [Publisher] [Google Scholar]

Evaluation of subsidiary marketing performance: combining process and outcome performance metrics
Dhruv Grewal, Gopalkrishnan R. Iyer, Wagner A. Kamakura, Anuj Mehrotra, Arun Sharma [Publisher] [Google Scholar]

Does advertising create sustained firm value? The capitalization of brand intangible
Fang Wang, Xiao-Ping (Steven) Zhang, Ming Ouyang [Publisher] [Google Scholar]

The desired level of market orientation and business unit performance
Michael Song, Mark E. Parry [Publisher] [Google Scholar]

The effect of superstitious beliefs on performance expectations
Lauren Block, Thomas Kramer [Publisher] [Google Scholar]

Corporate social responsibility: attributions, loyalty, and the mediating role of trust
Pavlos A. Vlachos, Argiris Tsamakos, Adam P. Vrechopoulos, Panagiotis K. Avramidis [Publisher] [Google Scholar]

Getting a second chance: the role of imagery in the influence of inaction regret on behavioral intent
Vanessa M. Patrick, Matthew Lancellotti, Henrik Hagtvedt [Publisher] [Google Scholar]

A meta-analysis of humor in advertising
Martin Eisend [Publisher] [Google Scholar]

Stochastic modelling and industrial networks—complementary views of organisational buyer behavior
Jim McCabe, Philip Stern [Publisher] [Google Scholar]

Toward a theory of repeat purchase drivers for consumer services
Michael Paul, Thorsten Hennig-Thurau, Dwayne D. Gremler, Kevin P. Gwinner, Caroline Wiertz [Publisher] [Google Scholar]

Revealed reader preference for marketing journals
Charles F. Hofacker, Mark R. Gleim, Stephanie J. Lawson [Publisher] [Google Scholar]