ARC: Connections: ELMAR: TOC areas: management: journals

Journal of Marketing  Relevant ARCategory: Marketing Journals

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Marketing Under Uncertainty: The Logic of an Effectual Approach
–Stuart Read, Nicholas Dew, Saras D Sarasvathy, Michael Song, Robert Wiltbank [Publisher] [Google Scholar]

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
–Barak Libai, Eitan Muller, Renana Peres [Publisher] [Google Scholar]

Are Product Returns a Necessary Evil? Antecedents and Consequences
–J. Andrew Petersen, V Kumar [Publisher] [Google Scholar]

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
–J. Josko Brakus, Bernd H Schmitt, Lia Zarantonello [Publisher] [Google Scholar]

Does Customer Demotion Jeopardize Loyalty?
–Tillmann Wagner, Thorsten Hennig-Thurau, Thomas Rudolph [Publisher] [Google Scholar]

The Impact of Counterfeiting on Genuine-Item Consumers’ Brand Relationships
–Suraj Commuri [Publisher] [Google Scholar]

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
–Ram Bezawada, S Balachander, P.K Kannan, Venkatesh Shankar [Publisher] [Google Scholar]

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research
–Nina Diamond, John F Sherry, Albert M Muniz, Mary Ann McGrath, Robert V Kozinets, Stefania Borghini [Publisher] [Google Scholar]

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