ARC: Connections: ELMAR: TOC areas: management: journals

European Journal of Marketing  Relevant ARCategory: Marketing Journals

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Atmosphere as a tool for enhancing organizational performance: An exploratory study from the hospitality industry
–Morten Heide, Kirsti Lærdal, Kjell Grønhaug [Publisher] [Google Scholar]

The emergence of counterfeit trade: a literature review
–Thorsten Staake, Frédéric Thiesse, Elgar Fleisch [Publisher] [Google Scholar]

Propensity to bargain in marketing exchange situations:a comparative study
–Bakr Bin Ahmad Alserhan [Publisher] [Google Scholar]

The marketing of innovations in high-technology companies: a network approach
–Erik A. Borg [Publisher] [Google Scholar]

Categorizing networked services: The role of intrinsic-, user network- and complement network attributes
–Helge Thorbjørnsen, Per E. Pedersen, Herbjørn Nysveen [Publisher] [Google Scholar]

Investigating the effects of service quality dimensions and expertise on loyalty
–Ahmad Jamal, Kyriaki Anastasiadou [Publisher] [Google Scholar]

Market orientation and performance: modelling a neural network
–Manuela Silva, Luiz Moutinho, Arnaldo Coelho, Alzira Marques [Publisher] [Google Scholar]

Price adaptation in export markets
–Carlos M.P. Sousa, Frank Bradley [Publisher] [Google Scholar]

The impact of improvisation training on service employees in a European airline: a case study
–Aidan Daly, Stephen J. Grove, Michael J. Dorsch, Raymond P. Fisk [Publisher] [Google Scholar]

Antecedents to permission based mobile marketing: an initial examination
–Chanaka Jayawardhena, Andreas Kuckertz, Heikki Karjaluoto, Teemu Kautonen [Publisher] [Google Scholar]

Role of entrepreneurship and market orientation in firms’ success
–Óscar González-Benito, Javier González-Benito, Pablo A. Muñoz-Gallego [Publisher] [Google Scholar]

Marketing logics for competitive advantage?
–Karin Tollin, Richard Jones [Publisher] [Google Scholar]

Brand authentication: creating and maintaining brand auras
–Nicholas Alexander [Publisher] [Google Scholar]

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