TOC: European J Mar


European Journal of Marketing, 43(3/4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

European Journal of Marketing 

Relevant ARCategory: Marketing Journals 

Atmosphere as a tool for enhancing organizational performance: An exploratory study from the hospitality industry
Morten Heide, Kirsti Lærdal, Kjell Grønhaug [Publisher] [Google Scholar]

The emergence of counterfeit trade: a literature review
Thorsten Staake, Frédéric Thiesse, Elgar Fleisch [Publisher] [Google Scholar]

Propensity to bargain in marketing exchange situations:a comparative study
Bakr Bin Ahmad Alserhan [Publisher] [Google Scholar]

The marketing of innovations in high-technology companies: a network approach
Erik A. Borg [Publisher] [Google Scholar]

Categorizing networked services: The role of intrinsic-, user network- and complement network attributes
Helge Thorbjørnsen, Per E. Pedersen, Herbjørn Nysveen [Publisher] [Google Scholar]

Investigating the effects of service quality dimensions and expertise on loyalty
Ahmad Jamal, Kyriaki Anastasiadou [Publisher] [Google Scholar]

Market orientation and performance: modelling a neural network
Manuela Silva, Luiz Moutinho, Arnaldo Coelho, Alzira Marques [Publisher] [Google Scholar]

Price adaptation in export markets
Carlos M.P. Sousa, Frank Bradley [Publisher] [Google Scholar]

The impact of improvisation training on service employees in a European airline: a case study
Aidan Daly, Stephen J. Grove, Michael J. Dorsch, Raymond P. Fisk [Publisher] [Google Scholar]

Antecedents to permission based mobile marketing: an initial examination
Chanaka Jayawardhena, Andreas Kuckertz, Heikki Karjaluoto, Teemu Kautonen [Publisher] [Google Scholar]

Role of entrepreneurship and market orientation in firms’ success
Óscar González-Benito, Javier González-Benito, Pablo A. Muñoz-Gallego [Publisher] [Google Scholar]

Marketing logics for competitive advantage?
Karin Tollin, Richard Jones [Publisher] [Google Scholar]

Brand authentication: creating and maintaining brand auras
Nicholas Alexander [Publisher] [Google Scholar]