TOC: Mar Intell Planning


Marketing Intelligence & Planning, 27(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Marketing Intelligence & Planning 

Relevant ARCategory: Marketing Journals 

Foster’s Lager: from local beer to global icon
Leanne White [Publisher] [Google Scholar]

IMC strategies in new high technology product launches
Susanna Winter, Sanna Sundqvist [Publisher] [Google Scholar]

Innovation and performance in SME furniture industries: An international comparative case study
Carmen Otero-Neira, Martti Tapio Lindman, María J. Fernández [Publisher] [Google Scholar]

Innovation and the city: a macromarketing approach to industry development
Maxwell James Briggs [Publisher] [Google Scholar]

What signifies success in e-CRM?
Hande Kimiloglu, Hülya Zarali [Publisher] [Google Scholar]

A marketing communications framework for small political parties in developed countries
Alkis Thrassou, Demetris Vrontis, Malcolm H.B. McDonald [Publisher] [Google Scholar]