ARC: Connections: ELMAR: TOC areas: management: journals

Marketing Intelligence & Planning  Relevant ARCategory: Marketing Journals

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Foster’s Lager: from local beer to global icon
–Leanne White [Publisher] [Google Scholar]

IMC strategies in new high technology product launches
–Susanna Winter, Sanna Sundqvist [Publisher] [Google Scholar]

Innovation and performance in SME furniture industries: An international comparative case study
–Carmen Otero-Neira, Martti Tapio Lindman, María J. Fernández [Publisher] [Google Scholar]

Innovation and the city: a macromarketing approach to industry development
–Maxwell James Briggs [Publisher] [Google Scholar]

What signifies success in e-CRM?
–Hande Kimiloglu, Hülya Zarali [Publisher] [Google Scholar]

A marketing communications framework for small political parties in developed countries
–Alkis Thrassou, Demetris Vrontis, Malcolm H.B. McDonald [Publisher] [Google Scholar]

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