TOC: J Global Mar


Journal of Global Marketing, 22(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: global: journals

Journal of Global Marketing 

Relevant ARCategory: Marketing Journals 

Erdener Kaynak [Publisher]

The Effect of Management Leadership Style on Marketing Orientation, Service Quality, and Financial Results: A Cross-Cultural Study
Jyh-Shen Chiou; Tung-Zong Chang [Publisher] [Google Scholar]

Managing Relationships With Chinese Joint Venture Partners
Timothy J. Wilkinson; Andrew R. Thomas; Jon M. Hawes [Publisher] [Google Scholar]

Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study
Somdutta Biswas; Mahmood Hussain; Kathleen O’Donnell [Publisher] [Google Scholar]

Does Audiovisual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products
Ashok K. Lalwani; May O. Lwin; Pee Beng Ling [Publisher] [Google Scholar]

The Global and Regional Dispersion of Publishing in the Field of International Marketing
Michael Polonsky; Allison C. Ringer [Publisher] [Google Scholar]

A Review of “International Management: Managing Across Borders and Cultures, Sixth Edition”
John E. Spillan [Publisher] [Google Scholar]