ARC: Connections: ELMAR: TOC areas: cb: journals

Journal of Consumer Marketing  Relevant ARCategory: Marketing Journals

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Brand parody products: is the harm worth the howl?
–Ross D. Petty [Publisher] [Google Scholar]

An empirical study of an enjoyment-based response hierarchy model of watching MDTV on the move
–Anne Wan-Ling Hu, William Ming-Hone Tsai [Publisher] [Google Scholar]

Brand trust in an age without trust: expert opinions
–Tara Lantieri, Larry Chiagouris [Publisher] [Google Scholar]

Gender differences in Hong Kong adolescent consumers’ green purchasing behavior
–Kaman Lee [Publisher] [Google Scholar]

Canadian and French men’s consumption of cosmetics: a comparison of their attitudes and motivations
–Nizar Souiden, Mariam Diagne [Publisher] [Google Scholar]

Consumers’ adoption of new technology products: the role of coping strategies
–Geng Cui, Wenjing Bao, Tsang-Sing Chan [Publisher] [Google Scholar]

Examining the trait and functional motive antecedents of four gambling activities: slot machines, skilled card games, sports betting, and promotional games
–Xiang Fang, John C. Mowen [Publisher] [Google Scholar]

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