TOC: Direct Mar Intl J
Introduction
Direct Marketing: An International Journal, 3(1)
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Direct Marketing: An International Journal
Relevant ARCategory: Marketing Journals |
Effects of web site atmospherics on consumer responses: music and product presentation
–Jung-Hwan Kim, Minjeong Kim, Sharron J. Lennon [Publisher] [Google Scholar]
External and internal trigger cues of impulse buying online
–Sandy Dawson, Minjeong Kim [Publisher] [Google Scholar]
How consumers value online personalization: a longitudinal experiment
–Pauline de Pechpeyrou [Publisher] [Google Scholar]
Examining beliefs and attitudes toward online advertising among Chinese consumers
–Ying Wang, Shaojing Sun, Weizhen Lei, Mark Toncar [Publisher] [Google Scholar]
Influences on free samples usage within the luxury cosmetic market
–Insaf Ben Amor, Francis Guilbert [Publisher] [Google Scholar]