Revisit: Brand, Corporate Identity and Reputation


5th Intl Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG, Cambridge, UK, 1-3 Sep 2009, Co-chaired by Stuart Roper and Myfanwy Trueman; Deadline 20 Apr

 ARC: Connections: ELMAR: Posting

Call for Papers: With Special Issue of: European Journal of Marketing and Journal of Product and Brand Management

5th International Colloquium of the Academy of Marketing Brand, Corporate Identity and Reputation SIG

THEME: Branding and Society: The Social, Cultural and Financial Impacts of Brands in the 21st Century

Conference Website:

VENUE: The Gillespie Centre, Claire College, Cambridge, UK

DATE: 1-3 September 2009

CONFERENCE CHAIRS: Dr Stuart Roper, (Manchester Business School); Dr Myfanwy Trueman (Bradford School of Management)

COORDINATOR: Dr Ming Lim (University of Leicester School of Management)

Colleagues are invited to submit papers for the 5th AM Brand SIG international colloquium at Claire College, Cambridge UK. We welcome papers based on original research (empirical, conceptual, practical, as well as multidisciplinary approach). We are particularly eager to attract substantial number of international participants submitting high quality research capable of influencing emerging new ideas on brand, branding, organisation identity and reputation.

Our previous gathering (Birmingham, Manchester, Brunel and Gouizeta (Emory University) Business School respectively) provided platform for rigorous, relevant and well received papers. A number of them have been published in Special Issues of European Journal of Marketing (2008); Journal of Brand Management (2005) Journal of Product and Brand Management (forthcoming 2009) and Qualitative Marketing Research: An International Journal (2007).
We hope that colleagues and doctoral candidates would be able to attend, participate in our programmes at Cambridge, and submit their works for consideration in the associated Special Issues. We look forward to your submissions for the 2009 colloquium at Claire College Cambridge, UK.

Kind Regards
Temi Abimbola, PhD
Associate Professor
Marketing & Strategic Management Group
Warwick Business School
The University of Warwick
Coventry CV4 7AL