TOC: Mar Letters


Marketing Letters, 20(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Marketing Letters 

Relevant ARCategory: Marketing Journals 

Manufacturer-owned retail stores
Yusong Wang, David R. Bell, V. Padmanabhan [Publisher] [Google Scholar]

The impact of customer-specific marketing expenses on customer retention and customer profitability
Sander Triest, Maurice J. G. Bun, Erik M. Raaij, Maarten J. A. Vernooij [Publisher] [Google Scholar]

Using influence strategies to reduce marketing channel opportunism: The moderating effect of relational norms
James R. Brown, Stephan Grzeskowiak, Chekitan S. Dev [Publisher] [Google Scholar]

The time-harried shopper: Exploring the differences between maximizers and satisficers
Tilottama G. Chowdhury, S. Ratneshwar, Praggyan Mohanty [Publisher] [Google Scholar]

The impact of title event sponsorship announcements on shareholder wealth
John M. Clark, T. Bettina Cornwell, Stephen W. Pruitt [Publisher] [Google Scholar]

Entry for supermarket feature me-too brands: An empirical explanation of incidence and timing
Ian Clark Sinapuelas, William T. Robinson [Publisher] [Google Scholar]

The effect of incidental out-of-stock options on preferences
Thomas Kramer, Ryall Carroll [Publisher] [Google Scholar]