ARC: Connections: ELMAR: TOC areas: management: journals

Journal of Marketing Theory and Practice  Relevant ARCategory: Marketing Journals

---

From the Editor
–Greg W. Marshall [Publisher]

Examining the Impact of Service Quality: A Meta-Analysis of Empirical Evidence
–François A. Carrillat, Fernando Jaramillo, Jay Prakash Mulki [Publisher] [Google Scholar]

Exploring Determinants and Effects of Shared Responsibility in Service Exchanges
–Jeremy J. Sierra, Robert S. Heiser, Shaun McQuitty [Publisher] [Google Scholar]

Portraying the Cause Instead of the Brand in Cause-Related Marketing ADS: Does it Really Matter?
–Barbara A. Lafferty, Diane R. Edmondson [Publisher] [Google Scholar]

Examining Brand Equity Antecedent/Consequence Relationships
–S. Allen Broyles, David W. Schumann, Thaweephan Leingpibul [Publisher] [Google Scholar]

Reevaluating the Theoretical Reasoning Regarding Market-Entry Position from a Service-Dominant Logic Perspective
–Donald C. Barnes, Joel E. Collier, Jason E. Lueg [Publisher] [Google Scholar]

Measuring Status Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy
–Siok Kuan Tambyah, Nguyen Thi Tuyet Mai, Kwon Jung [Publisher] [Google Scholar]

---