TOC: J Mar Theory Practice


Journal of Marketing Theory and Practice, 17(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing Theory and Practice 

Relevant ARCategory: Marketing Journals 

From the Editor
Greg W. Marshall [Publisher]

Examining the Impact of Service Quality: A Meta-Analysis of Empirical Evidence
François A. Carrillat, Fernando Jaramillo, Jay Prakash Mulki [Publisher] [Google Scholar]

Exploring Determinants and Effects of Shared Responsibility in Service Exchanges
Jeremy J. Sierra, Robert S. Heiser, Shaun McQuitty [Publisher] [Google Scholar]

Portraying the Cause Instead of the Brand in Cause-Related Marketing ADS: Does it Really Matter?
Barbara A. Lafferty, Diane R. Edmondson [Publisher] [Google Scholar]

Examining Brand Equity Antecedent/Consequence Relationships
S. Allen Broyles, David W. Schumann, Thaweephan Leingpibul [Publisher] [Google Scholar]

Reevaluating the Theoretical Reasoning Regarding Market-Entry Position from a Service-Dominant Logic Perspective
Donald C. Barnes, Joel E. Collier, Jason E. Lueg [Publisher] [Google Scholar]

Measuring Status Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy
Siok Kuan Tambyah, Nguyen Thi Tuyet Mai, Kwon Jung [Publisher] [Google Scholar]