TOC: Psych & Mar


Psychology and Marketing, 26(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Psychology and Marketing 

Relevant ARCategory: Marketing Journals 

The influence of source credibility on attitude certainty: Exploring the moderating effects of timing of source identification and individual need for cognition
Xiaoli Nan [Publisher] [Google Scholar]

Consumer decision making and variety of offerings: The effect of attribute alignability
Andreas Herrmann, Mark Heitmann, Robert Morgan, Stephan C. Henneberg, Jan Landwehr [Publisher] [Google Scholar]

Selecting the right cause partners for the right reasons: The role of importance and fit in cause-brand alliances
Barbara A. Lafferty [Publisher] [Google Scholar]

The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility
Franz-Rudolf Esch, Bernd H. Schmitt, Joern Redler, Tobias Langner [Publisher] [Google Scholar]