TOC: Mar Theory


Marketing Theory, 9(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Marketing Theory 

Relevant ARCategory: Marketing Journals 

In memoriam — Barbara B. Stern (Co-Editor of Marketing Theory, 2000–2008)
Morris B. Holbrook [Publisher] [Google Scholar]

The foundations of relationship marketing: reciprocity and trade relations
Mark Tadajewski [Publisher] [Google Scholar]

Corporate branding and brand architecture: a conceptual framework
Laurent Muzellec and Mary C. Lambkin [Publisher] [Google Scholar]

Serving `The Guest’: Gunther Anders at the Grand Seaside Hotel
Dirk Bunzel and Martin Parker [Publisher] [Google Scholar]

Identity, consumption and narratives of socialization
Avi Shankar, Richard Elliott, and James A. Fitchett [Publisher] [Google Scholar]

Towards new conceptualizations of branding: theories of the middle range
Roderick J. Brodie and Leslie de Chernatony [Publisher] [Google Scholar]

Towards the holy grail of defining `brand’
Leslie de Chernatony [Publisher] [Google Scholar]

From goods to service branding: An integrative perspective
Roderick J. Brodie [Publisher] [Google Scholar]

Towards an identity-based branding
Christoph Burmann, Sabrina Hegner, and Nicola Riley [Publisher] [Google Scholar]

Brand community in search of theory: An endless spiral of ambiguity
Mark Gabbott and Colin Jevons [Publisher] [Google Scholar]

The cultural codes of branding
Jonathan E. Schroeder [Publisher] [Google Scholar]

Brands as relationship facilitators in consumer markets
Cleopatra Veloutsou [Publisher] [Google Scholar]

When brands get branded
Frank Huber, Johannes Vogel, and Frederik Meyer [Publisher] [Google Scholar]

Integrating brand, retailer and end-customer perspectives
Mark Glynn [Publisher] [Google Scholar]

Branding in the post-internet era
George Christodoulides [Publisher] [Google Scholar]