ARC: Connections: ELMAR: TOC areas: management: journals

Marketing Theory  Relevant ARCategory: Marketing Journals

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In memoriam — Barbara B. Stern (Co-Editor of Marketing Theory, 2000–2008)
–Morris B. Holbrook [Publisher] [Google Scholar]

The foundations of relationship marketing: reciprocity and trade relations
–Mark Tadajewski [Publisher] [Google Scholar]

Corporate branding and brand architecture: a conceptual framework
–Laurent Muzellec and Mary C. Lambkin [Publisher] [Google Scholar]

Serving `The Guest’: Gunther Anders at the Grand Seaside Hotel
–Dirk Bunzel and Martin Parker [Publisher] [Google Scholar]

Identity, consumption and narratives of socialization
–Avi Shankar, Richard Elliott, and James A. Fitchett [Publisher] [Google Scholar]

Towards new conceptualizations of branding: theories of the middle range
–Roderick J. Brodie and Leslie de Chernatony [Publisher] [Google Scholar]

Towards the holy grail of defining `brand’
–Leslie de Chernatony [Publisher] [Google Scholar]

From goods to service branding: An integrative perspective
–Roderick J. Brodie [Publisher] [Google Scholar]

Towards an identity-based branding
–Christoph Burmann, Sabrina Hegner, and Nicola Riley [Publisher] [Google Scholar]

Brand community in search of theory: An endless spiral of ambiguity
–Mark Gabbott and Colin Jevons [Publisher] [Google Scholar]

The cultural codes of branding
–Jonathan E. Schroeder [Publisher] [Google Scholar]

Brands as relationship facilitators in consumer markets
–Cleopatra Veloutsou [Publisher] [Google Scholar]

When brands get branded
–Frank Huber, Johannes Vogel, and Frederik Meyer [Publisher] [Google Scholar]

Integrating brand, retailer and end-customer perspectives
–Mark Glynn [Publisher] [Google Scholar]

Branding in the post-internet era
–George Christodoulides [Publisher] [Google Scholar]

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