TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 9(2)
ARC: Connections: ELMAR: Posting
Note from Guest Editors: Perspectives of Digital Creativity
–Glenn Griffin, Deborah K. Morrison, & Kim Bartel Sheehan [Publisher] [Google Scholar]
Brands Inspiring Creativity and Transpiring Meaning: An Ethnographic Exploration of Virtual World Play
–Sara Steffes Hansen [Publisher] [Google Scholar]
The Creativeness and Effectiveness of Online Interactive Rich Media Advertising
–Ginger Rosenkrans [Publisher] [Google Scholar]
Mobile Finds Girls’ Taste: Knorr’s New Product Development
–Shintaro Okazaki [Publisher] [Google Scholar]
The Creativity Challenge: Media Confluence and Its Effects on the Evolving Advertising Industry
–Kim Bartel Sheehan & Deborah K. Morrison [Publisher] [Google Scholar]
A Call for Creativity in New Metrics for Liquid Media
–Martha G. Russell [Publisher] [Google Scholar]
New Media, Same (Fascinating) Process
–W. Glenn Griffin [Publisher] [Google Scholar]
Make It Big
–Dan Ng [Publisher] [Google Scholar]
Can We Play Too? A Small Agency Perspective
–Karl Schroeder [Publisher] [Google Scholar]