TOC: J Interactive Adv


Journal of Interactive Advertising, 9(2)

 ARC: Connections: ELMAR: Posting

Note from Guest Editors: Perspectives of Digital Creativity
Glenn Griffin, Deborah K. Morrison, & Kim Bartel Sheehan [Publisher] [Google Scholar]

Brands Inspiring Creativity and Transpiring Meaning: An Ethnographic Exploration of Virtual World Play
Sara Steffes Hansen [Publisher] [Google Scholar]

The Creativeness and Effectiveness of Online Interactive Rich Media Advertising
Ginger Rosenkrans [Publisher] [Google Scholar]

Mobile Finds Girls’ Taste: Knorr’s New Product Development
Shintaro Okazaki [Publisher] [Google Scholar]

The Creativity Challenge: Media Confluence and Its Effects on the Evolving Advertising Industry
Kim Bartel Sheehan & Deborah K. Morrison [Publisher] [Google Scholar]

A Call for Creativity in New Metrics for Liquid Media
Martha G. Russell [Publisher] [Google Scholar]

New Media, Same (Fascinating) Process
W. Glenn Griffin [Publisher] [Google Scholar]

Make It Big
Dan Ng [Publisher] [Google Scholar]

Can We Play Too? A Small Agency Perspective
Karl Schroeder [Publisher] [Google Scholar]