TOC: J Con Res


Journal of Consumer Research, 35(6)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Journal of Consumer Research 

Relevant ARCategory: Marketing Journals 

It’s Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion
Hakkyun Kim, Akshay R. Rao, and Angela Y. Lee [Publisher] [Google Scholar]

Feeling Superior: The Impact of Loyalty Program Structure on Consumers’ Perceptions of Status
Xavier Drèze and Joseph C. Nunes [Publisher] [Google Scholar]

Acts of Benevolence: A Limited-Resource Account of Compliance with Charitable Requests
Bob M. Fennis, Loes Janssen, and Kathleen D. Vohs [Publisher] [Google Scholar]

Possession and Access: Consumer Desires and Value Perceptions Regarding Contemporary Art Collection and Exhibit Visits
Yu Chen [Publisher] [Google Scholar]

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
Aner Sela, Jonah Berger, and Wendy Liu [Publisher] [Google Scholar]

Specification Seeking: How Product Specifications Influence Consumer Preference
Christopher K. Hsee, Yang Yang, Yangjie Gu, and Jie Chen [Publisher] [Google Scholar]

Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict
Juliano Laran and Chris Janiszewski [Publisher] [Google Scholar]

When Brand Personality Matters: The Moderating Role of Attachment Styles
Vanitha Swaminathan, Karen M. Stilley, and Rohini Ahluwalia [Publisher] [Google Scholar]

The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims
Elise Chandon and Chris Janiszewski [Publisher] [Google Scholar]

Bilingualism and the Emotional Intensity of Advertising Language
Stefano Puntoni, Bart de Langhe, and Stijn M. J. van Osselaer [Publisher] [Google Scholar]

The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments
Echo Wen Wan, Jiewen Hong, and Brian Sternthal [Publisher] [Google Scholar]

Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale
Michael Tsiros [Publisher] [Google Scholar]