ARC: Connections: ELMAR: TOC areas: cb: journals

Journal of Consumer Behaviour  Relevant ARCategory: Marketing Journals

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The meaning of style? Style reflexivity among Danish high school youths
–Dannie Kjeldgaard [Publisher] [Google Scholar]

The importance of brands in the lunch-box choices of low-income British school children
–Stuart Roper, Caroline La Niece [Publisher] [Google Scholar]

Consumer advisors revisited: What drives those with market mavenism and opinion leadership tendencies and why?
–Nicola E. Stokburger-Sauer, Wayne D. Hoyer [Publisher] [Google Scholar]

Impulsive donation decisions during online browsing of charity websites
–Roger Bennett [Publisher] [Google Scholar]

Exploring memory for product names advertised with humour
–Jochim Hansen, Madelijn Strick, Rick B. van Baaren, Mirjam Hooghuis, Daniël H. J. Wigboldus [Publisher] [Google Scholar]

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