TOC: Intl J Tech Mar
Introduction
International Journal of Technology Marketing, 4(1)
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International Journal of Technology Marketing
Relevant ARCategory: Marketing Journals |
On the remedies to the traditional innovation life cycle model
–Ping Lan [Publisher] [Google Scholar]
Marketing mixes for digital products: a study of the marketspaces in China
–Y. Wang, K.L. Wang, J.T. Yao [Publisher] [Google Scholar]
Agent-based modelling of software market share evolution: the factors and simulations
–Liguo Yu, Srini Ramaswamy [Publisher] [Google Scholar]
Show me the money: the business models of Linux players
–Roger Migdow, Sanjit Sengupta, Sameer Verma [Publisher] [Google Scholar]
The impact of gender on the perceptions of and preferences for technology-based games
–Anne M. Brumbaugh [Publisher] [Google Scholar]