TOC: Intl J Tech Mar

Introduction

International Journal of Technology Marketing, 4(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: sectors: journals

International Journal of Technology Marketing 

Relevant ARCategory: Marketing Journals 


On the remedies to the traditional innovation life cycle model
Ping Lan [Publisher] [Google Scholar]

Marketing mixes for digital products: a study of the marketspaces in China
Y. Wang, K.L. Wang, J.T. Yao [Publisher] [Google Scholar]

Agent-based modelling of software market share evolution: the factors and simulations
Liguo Yu, Srini Ramaswamy [Publisher] [Google Scholar]

Show me the money: the business models of Linux players
Roger Migdow, Sanjit Sengupta, Sameer Verma [Publisher] [Google Scholar]

The impact of gender on the perceptions of and preferences for technology-based games
Anne M. Brumbaugh [Publisher] [Google Scholar]