Revisit: Asia-Pacific Marketing and Innovation
New Marketing Opportunities and Innovations in Asia-Pacific, Special issue of Journal of Asia-Pacific Business, Edited by Lyn S. Amine, Y. Henry Xie and Mike Chen-ho Chao; Deadline now 15 Apr 2009
JOURNAL OF ASIA-PACIFIC BUSINESS
"New Marketing Opportunities and Innovations in Asia-Pacific"
Deadline for submission of papers (EXTENDED): APRIL 15, 2009
Lyn S. Amine, Saint Louis University
Y. Henry Xie, College of Charleston
The Journal of Asia-Pacific Business provides a blend of cutting-edge knowledge and practical applications on business management and marketing strategy in a region that is experiencing rapid change and development. Much of this progress results from exciting marketing innovations. This Special Issue of JAPB addresses "New Marketing Opportunities and Innovations in Asia-Pacific" which will be of interest to academic professionals and corporate managers alike.
High-quality original research is sought that effectively links realities in Asia-Pacific markets to existing theories in International Marketing. Authors are encouraged to test applicability of theories developed on the basis of research in Western markets and reveal any limitations or shortcomings that require further theory development. Insightful discussion of conceptual issues and managerial practice is encouraged.
An illustrative (but non-exhaustive) list of appropriate topics includes:
Competitive marketing strategies used by small- and medium-sized companies (SMEs), state-owned companies (SOEs), and global corporations in Asia-Pacific
Issues relating to green marketing, corporate social responsibility, environmental protection, and sustainable development
Effects of globalization and anti-globalization trends in the region
Consumer segmentation or market clustering studies by country or region
Studies of post-modern or cross-cultural consumer behavior
Bottom of the pyramid consumer marketing
Cosmopolitanism, ethnocentrism, consumer animosity, COO effects
Country image management, brand management, reputation management
Entrepreneurship and internationalization of SMEs
Role of ethnic diasporas in marketing strategy and market development
Both quantitative studies and qualitative studies are acceptable but they MUST be theory-driven in their approach. Basic descriptive studies or industry profiles will not satisfy this requirement.
Papers for consideration for publication in this Special Issue should be submitted by email to:
Dr. Henry Xie (see address below) by APRIL 15, 2009.
(See http://www.haworthpress.com/store/product.asp?sku=J098 "Instructions for Authors")
Y. Henry Xie, PhD
Guest Co-Editor, Journal of Asia-Pacific Business,
Department of Marketing and Supply Chain Management
School of Business and Economics, College of Charleston
Charleston, SC 29424
Email address for inquiries and paper submissions: firstname.lastname@example.org