Islamic Marketing


The Journal of Islamic Marketing is a new journal published by Emerald and edited by Bakr Ahmad Alserhan

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Dear author,

The Emerald Journal of Islamic Marketing invites research papers for publication that are of high quality and written with the specific intention of advancing Islamic marketing as a new area of usable knowledge for both academics and practitioners active in this field. In addition to research articles, the journal will publish case studies, book reviews, and interviews with relevant academics and practitioners.

Journal coverage

  • Islamic Marketing
  • Muslim Consumers
  • Islamic Markets
  • Commercialising Islam
  • Islamic Marketing Ideals
  • Islamic Marketing Mix
  • Islamic Business Ethics
  • Marketing Islamic Financial Products
  • Halal Market
  • Islamic Hospitality
  • Islamic Branding
  • Islamic products
  • Islamic Global image positioning
  • Advertisements and promotions to Muslims
  • Islamic pricing practices
  • Islamic franchising practices
  • Islamic market segmentation
  • The Muslim consumption pattern
  • Islamic e-market
  • Islamic Fashion and Clothing Industry
  • Islamic Pharmaceuticals, Cosmetics & Toiletry
  • Islamic Law and Marketing Practices
  • Selling to Islamic Markets
  • Buying from Islamic Markets

Please visit the journal website for more information:

Please send submissions to the editor, Dr Bakr Ahmad Alserhan,

Dr. Bakr Ahmad Alserhan
Editor, Journal of Islamic Marketing

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