Branding Award


The Emory Marketing Institute?s 2008 Doctoral Dissertation Award competition has been won by Son K. Lam (Sonny) of the University of Houston

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2008 Emory Marketing Institute

Doctoral Dissertation Award


The Emory Marketing Institute’s review committee was delighted to receive many highly qualified submissions for its 2008 Doctoral Dissertation Award competition.

The review committee found several submissions to be of particularly high caliber. After deliberation, it was decided that the one submission was most deserving of the title of the award.

We warmly congratulate the winner.

    Son K. Lam (Sonny)
    University of Houston

“Customer-Brand Identification as a Sustainable Competitive Advantage: A Multinational and Longitudinal Examination.”

We look forward to seeing the research by all the PhD candidates come to full fruition and wish them success in their endeavors.

If you wish to congratulated Sonny directly he can be reached at


Greg Thomas
Director of Research and Programs
Emory Marketing Institute, visit
Brand-Driven Business Performance
Emory University, Goizueta Business School
Tel: +1 404.254.6958