ARC: Connections: ELMAR: TOC areas: product: journals

Journal of Product & Brand Management  Relevant ARCategory: Marketing Journals

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Consumer centered “brand value” of foods: drivers and segmentation
–Gillie Gabay, Howard R. Moskowitz, Jacqueline Beckley, Hollis Ashman [Publisher] [Google Scholar]

Changing affective content in brand and product attributes
–Marcus Abbott, Ray Holland, Joseph Giacomin, John Shackleton [Publisher] [Google Scholar]

Impulse purchases of new products: an empirical analysis
–Nukhet Harmancioglu, R. Zachary Finney, Mathew Joseph [Publisher] [Google Scholar]

A step-by-step process to build valued brands
–Peter Boatwright, Jonathan Cagan, Dee Kapur, Al Saltiel [Publisher] [Google Scholar]

Examination of satisfaction in cross-product group settings
–S. Allen Broyles, Robert H. Ross, Thaweephan (Duke) Leingpibul [Publisher] [Google Scholar]

A longitudinal study on Australian online DVD pricing
–Hongyi Li, Fang-Fang Tang, Liang Huang, Fiona Song [Publisher] [Google Scholar]

Plaiting pricing into product categories and corporate objectives
–John Kehagias, Emmanuel Skourtis, Aikaterini Vassilikopoulou [Publisher] [Google Scholar]

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