TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 37(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of the Academy of Marketing Science 

Relevant ARCategory: Marketing Journals 

A tribute to Peter Drucker: editors’ introduction to the special issue
Jenny Darroch, George Day, Stan Slater [Publisher] [Google Scholar]

Drucker on marketing: an interview with Peter Drucker
Jenny Darroch [Publisher] [Google Scholar]

Lafley on Drucker: an interview with A.G. Lafley, Chairman and CEO of Procter & Gamble Co.
Rick Wartzman [Publisher] [Google Scholar]

Peter Drucker—the grandfather of marketing: an interview with Dr. Philip Kotler
Robert E. Gunther [Publisher] [Google Scholar]

Marketing IS management: The wisdom of Peter Drucker
Frederick E. Webster Jr. [Publisher] [Google Scholar]

Rethinking marketing: Peter Drucker’s challenge
Jerry Yoram Wind [Publisher] [Google Scholar]

Marketing and innovation in the Drucker Management System
Joseph Maciariello [Publisher] [Google Scholar]

A frustrated quest for community
Thomas Donaldson [Publisher] [Google Scholar]

Peter Drucker on marketing: an exploration of five tenets
Can Uslay, Robert E. Morgan, Jagdish N. Sheth [Publisher] [Google Scholar]

An examination of Peter Drucker’s work from an institutional perspective: How institutional innovation creates value leadership
Jeffrey P. Wallman [Publisher] [Google Scholar]

Bounded goodness: marketing implications of Drucker on corporate responsibility
N. Craig Smith [Publisher] [Google Scholar]

Drucker’s insights on market orientation and innovation: implications for emerging areas in high-technology marketing
Jakki J. Mohr, Shikhar Sarin [Publisher] [Google Scholar]