Electronic Marketing


Charles Hofacker seeks reviewers for a new version of his textbook on Electronic Marketing. The book is available to students by print-on-demand distribution

 ARC: Connections: ELMAR: Posting

areas: ecommerce: teaching

I am looking for a folks who might be willing to review one or more chapters in a new version of a textbook of mine. The book is entitled Electronic Marketing and I am using and refining it during the current academic year. Several colleagues here at Florida State University have reviewed some chapters but I am looking for broader input and I would be willing to offer a modest payment for your reviewing efforts. Potential reviewers, or for that matter potential adopters, can get a PDF copy by sending email from a valid university email account to chofack@cob.fsu.edu.

The current version is already on Lulu at


The new version will be available on 30 June.