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Call for Papers

8th International Colloquium on Arts, Heritage, Non Profit and Social Marketing

Friday 11th September 2009

Bradford University School of Management, United Kingdom

Theme: New Frontiers in Arts, Heritage, Non Profit and Social Marketing

Seminar Overview

The 8th International Colloquium on Arts, Heritage, Non Profit and Social Marketing provides an opportunity for academics and practitioners to draw on the very latest theoretical and empirical research in non-profit, social and arts marketing. Building on this, and also reflecting the change in location of the Colloquium from London to Bradford, the theme of the 8th International Colloquium is New Frontiers. Arts, Heritage, Non Profit and Social Marketing are all going through a period of growth and change, as new perspectives are emerging and the role of these fields within general marketing research and practice is gaining increasing attention. The Colloquium will provide an opportunity to present, engage with and reflect upon research at the forefront of arts, heritage, non profit and social marketing research. We welcome academic and practitioner submissions in all areas of arts, heritage, non profit and social marketing research. However, we are also interested in papers that reflect the Colloquium theme and address emerging topics such as, but not limited to:

• co-creation of experience
• what marketing can learn from arts, heritage, non-profit, and social marketing
• the aestheticization of everyday life
• ethical issues
• innovative methods of enquiry
• sustainable marketing
• social entrepreneurship

Papers that address the behaviour of customers of arts, heritage, non profit and social organisations will be invited to submit full papers for consideration for a Special Issue of the Journal of Customer Behaviour. A detailed call for papers will follow in due course.

Paper Submissions

Authors wishing to present a paper at the conference should submit an abstract by Monday 8th June 2009. Authors will be informed of the outcome of their submission by 1st July 2008. Abstracts of all accepted papers will be available to participants at the colloquium.

Abstracts should be 750-1,500 words in length, and written in English. The abstract should include the title of the paper and an overview of the background theoretical/ practical context, objective of paper, methodology (if applicable), main findings/points of discussion and conclusions. The authors name(s) should not be on the abstract itself. A cover sheet including the title of the paper, the author’s names, titles, institutional affiliations and contact details, with the primary contact person designated, should accompany the abstract. Please send your submissions as a Word document to the Colloquium organiser, Gretchen Larsen (G.L.Larsen@bradford.ac.uk). All submissions will be subject to a double-blind peer review process.

Registration

There is a registration fee of £90 for presenters and attendees. Lunch and refreshments will be provided during the day and are included in the registration fee. Payment should be made at the time of registration.

To register, please complete the registration form and return by email or post to Dr Gretchen Larsen (details given below).

The Colloquium will be held at Heaton Mount, Bradford University School of Management. For directions to the venue, please see:

http://www.brad.ac.uk/acad/management/external/page.php?section=homenew&page=findus

Onsite accommodation is available at Heaton Mount. Rooms are £59.90 per night. Please see the following website for more details. If you would like to book accommodation, please contact Heaton Mount directly.

http://www.brad.ac.uk/acad/management/external/page.php?section=heatonmount&page=hmaccommodation

For further information, please contact:

Dr Gretchen Larsen
Bradford University School of Management
Emm Lane
Bradford BD9 4JL
West Yorkshire
United Kingdom
Email: G.L.Larsen@bradford.ac.uk

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Registration Form

8th International Colloquium on Arts, Heritage, Non Profit and Social Marketing

Friday 11th September 2009

Bradford University School of Management, United Kingdom

Delegate details (please complete one form for each delegate):

First Name

Surname*

Job Title*

Institution*

Address

Town/City

Postcode

Email Address*

Telephone Number

Special Requirements

Payment by:

Cheque Credit card

Registration fee
_____________________________________________

The registration fee is £90. Payment must be made at the same time as registration by one of the methods detailed below.

Cheque payments: Please enclose a cheque for £90 made payable to the University of Bradford. Please write the delegate’s name & organization on the back of the cheque.

Credit card payments: Please contact the Cashiers Office (University of Bradford) on +44 1274 233137 or +44 1274 233138 (quoting account reference c6215)

Please return your completed booking form by email or post, by Friday 4th September 2009, to:

Dr Gretchen Larsen
Bradford University School of Management
Emm Lane
Bradford BD9 4JL
West Yorkshire
United Kingdom
Email: G.L.Larsen@bradford.ac.uk

If you have any queries about the Colloquium, please direct these to Dr Gretchen Larsen, at the above email address.

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