TOC: Intl J Res Mar


International Journal of Research in Marketing, 26(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

International Journal of Research in Marketing 

Relevant ARCategory: Marketing Journals 

The proximity effect: The role of inter-item distance on reverse-item bias
Bert Weijters, Maggie Geuens, Niels Schillewaert [Publisher] [Google Scholar]

Creating lift versus building the base: Current trends in marketing dynamics
Peter S.H. Leeflang, Tammo H.A. Bijmolt, Jenny van Doorn, Dominique M. Hanssens, Harald J. van Heerde, Peter C. Verhoef, Jaap E. Wieringa [Publisher] [Google Scholar]

Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing
David A. Soberman [Publisher] [Google Scholar]

Synchrony effects on customers’ responses and behaviors?
Jacob Hornik, Giulia Miniero [Publisher] [Google Scholar]

Partner selection in B2B information service markets?
Stefan Wuyts, Peter C. Verhoef, Remco Prins [Publisher] [Google Scholar]

The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
Ronald Paul Hill, Alison Watkins [Publisher] [Google Scholar]

The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity
Mahesh Gopinath, Prashanth U. Nyer [Publisher] [Google Scholar]