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1st International Colloquium on Place Marketing and Branding

Places for People in a Turbulent World

September 24th and 25th 2009, at Brunel Business School, Brunel University, West London

The best papers will be recommended to the Journal of Brand Management and Place Branding and Public Diplomacy for publication

Sponsor: Palgrave Macmillan

In a world where the values and stability of our financial and work environments are threatened daily, one thing remains relatively stable through the years and even generations: our sense of place. The greater the chaos, the more people seek the security of the places that they know and trust – the place brands. How can places compete against growing competition in times of economic downturn? This colloquium will examine the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, shopping centres, villages, towns, cities, regions, countries and other locations to help them compete in the global and local marketplace.

The key challenge of place marketing and branding is that places are not products or corporations, and there is a widely held view that simply applying commercial marketing techniques to places may be inappropriate, inadequate and arguably ineffectual. So what is the transition that marketing and branding need to make in order to prove their validity in the public sector?

Brunel University is pleased to invite academics, policy makers, town centre managers and other practitioners to submit papers to the 1st International Colloquium on Place Marketing and Branding, which will be held on 24th and 25th September 2007 at Brunel Business School. Scholarly, conceptual, empirical, case study and practioner papers are welcome but all papers must address the practical implications of the findings. Papers submitted may address issues including (but not limited to):

 

• The marketing, management and branding of places, including (but not limited to):
  • Nations
  • Regions
  • Cities
  • Towns
  • Communities
  • Shopping centres
  • Other locations (e.g. retail or airport)
• Place identity, image and reputation
• Place marketing and branding in emerging markets
• Consumption of and consumer behaviour with respect to places
• Design, art and planning of places
• Best practice in place marketing and branding
• Regeneration, renewal and refurbishment of places
• Place competitiveness
• Community engagement and development
• Places as locations and destinations
• Local economic development
• Place tourism marketing
• Place reputation, ethics, sustainability and social responsibility
• Other place marketing, management and branding topics.

The best papers will be recommended to the Journal of Brand Management and Place Branding and Public Diplomacy for publication after going through the blind peer review process. Submitted abstracts * will be subjected to a double-blind peer review process and published in the Colloquium proceedings.

The two-day colloquium will bring together a panel of practitioner and scholarly experts in the area of place marketing and branding to share their knowledge and experiences with fellow academics and practitioners. Professor TC Melewar will host this event at Brunel Business School, Brunel University, West London, UK. Please email Stuart Sanford for information relating to the conference location, accommodation etc and to book a place at the conference or to submit abstracts – email: stuart.sanford@brunel.ac.uk

Abstract Deadline: 26 April 2009
Deadline for submission of full papers: 30th June 2009

Prospective contributors with queries concerning the potential suitability of topics or other matters concerning contributions are invited to contact the Colloquium Chair and Director, Professor T.C. Melewar or the Associate Directors, Charles Dennis or Simon Anholt.

Colloquium Chair and Director:
Professor T.C. Melewar
Brunel Business School,
Brunel University
Uxbridge,
Middlesex, West London, UB8 3PH
United Kingdom
Tel: +44 (0) 1895 265859
Fax: +44 (0) 1895 269775
Email: t.c.melewar@brunel.ac.uk

Honorary Director:
Simon Anholt
Editor, Place Branding and Public Diplomacy
Palgrave Macmillan Journals
The Macmillan Building
4 Crinan Street
London N1 9XW, UK
Telephone: +44 (0) 20 7843 4684

Associate Director:
Dr Charles Dennis
Brunel Business School
Brunel University
Uxbridge,
Middlesex, West London, UB8 3PH
United Kingdom.
Tel: +44 (0) 1895 265242
Mobile: +44 (0) 7984 921139
Fax: +44 (0) 1895 269775
E-mail: Charles.Dennis@brunel.ac.uk

* Abstracts maximum 500 word. * *

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