Marketing Dynamics 2009


Marketing Dynamics Conference, New York City, 27-29 Aug 2009, Organizing Committee Co-chairs Vishal Singh, Russ Winer; Deadline 15 May

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August 27-29, 2009
New York University

Co-sponsored by:
INFORMS Society for Marketing Science (ISMS)
Marketing Science Institute (MSI)
Stern Center for Measurable Marketing, NYU

Organizing committee: Vishal Singh, Russ Winer

Program committee: Marnik Dekimpe, Harald van Heerde, Natalie Mizik, Prasad Naik, Koen Pauwels, Shuba Srinivasan

We invite all interested researchers to participate in this year’s sixth annual Marketing Dynamics Conference, jointly sponsored by ISMS, MSI, and the Stern Center for Measurable Marketing at the Stern School of Business, New York University. The conference will be held at the Stern School of Business from August 27-29, 2009. The purpose of this meeting is to provide a setting for academic researchers interested in marketing dynamics to meet and discuss research in this area for an extended period, exchange ideas, and engage in collaborative work. The conference begins Thursday afternoon, August 27, with a tutorial on models of industrial organization held by Professor K. Sudhir of Yale University. The main conference begins Thursday morning with a keynote address by Professor Tülin Erdem of New York University and is then followed by research presentations by faculty and doctoral students.

You can participate either as an attendee or presenter. If you are interested in presenting your research, please email a three-page abstract (one title page and two text pages) to Prof. Prasad Naik ( by May 15, 2009. Decisions will be made by June 30. Your presentation (approximately 30 minutes) will be followed by discussions (about 15 minutes) with the other participants. The topics will focus on marketing phenomena involving dynamic outcomes, actions, or processes (e.g., Bayesian learning, dynamic structural models, Hidden Markov models, time-series approaches, dynamic competitive games, dynamics in consumer learning, brand and corporate equity, customer management, or market response). Proposals and presentations by doctoral students are strongly encouraged.

Details on the registration fee, lodging, and other conference details will be forthcoming. The registration fee will be waived for PhD students attending the conference. In addition, a limited number of financial grants are available for qualifying doctoral students who will present their research.