ARC: Connections: ELMAR: TOC areas: management: journals

Journal of Marketing  Relevant ARCategory: Marketing Journals

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The Role of Hubs in the Adoption Process
–Jacob Goldenberg, Sangman Han, Donald R Lehmann, Jae Weon Hong [Publisher] [Google Scholar]

Understanding the Marketing Department’s Influence Within the Firm
–Peter C Verhoef, Peter S.H Leeflang [Publisher] [Google Scholar]

Social Identity and the Service-Profit Chain
–Christian Homburg, Jan Wieseke, Wayne D Hoyer [Publisher] [Google Scholar]

Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods
–Peng Huang, Nicholas H Lurie, Sabyasachi Mitra [Publisher] [Google Scholar]

Proactive Postsales Service: When and Why Does It Pay Off?
–Goutam Challagalla, R Venkatesh, Ajay K Kohli [Publisher] [Google Scholar]

The Effect of Superstar Software on Hardware Sales in System Markets
–Jeroen L.G Binken, Stefan Stremersch [Publisher] [Google Scholar]

Demarketing, Minorities, and National Attachment
–Amir Grinstein, Udi Nisan [Publisher] [Google Scholar]

The Role of Leaders in Internal Marketing
–Jan Wieseke, Michael Ahearne, Son K Lam, Rolf van Dick [Publisher] [Google Scholar]

Distribution Network Redesign for Marketing Competitiveness
–Jennifer Shang, Tuba Pinar Yildirim, Pandu Tadikamalla, Vikas Mittal, Lawrence H Brown [Publisher] [Google Scholar]

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