ARC: Connections: ELMAR: TOC areas: direct: journals

Journal of Direct, Data and Digital Marketing  Relevant ARCategory: Marketing Journals

---

The current view and outlook for the future of marketing automation
–Bruce Biegel [Publisher] [Google Scholar]

Competing on web analytics
–Eric T Peterson [Publisher] [Google Scholar]

Marketing automation systems integration: The art and engineering to make it all work seamlessly
–David Keens and David Barker [Publisher] [Google Scholar]

Campaign execution: New technology platforms offer multichannel solutions
–Robert Whitton [Publisher] [Google Scholar]

Connected Commerce: The intersection of e-commerce and e-communication
–Simone Barratt and Steve Davis [Publisher] [Google Scholar]

Marketing resource management: An investment that can energise your entire customer management strategy
–David Newberry, Beth Weesner and Larissa DeCarlo [Publisher] [Google Scholar]

Next-generation campaign management: How campaign management will evolve to enable interactive marketing
–Elana R Anderson [Publisher] [Google Scholar]

Internet: Will regulators cast their net over web advertising?
–Samantha Shaw and Kathryn Graham [Publisher] [Google Scholar]

---