This highly interactive workshop will bring together researchers, PhD students and practitioners to discuss recent advances and developments in digital marketing. While mainstream marketing techniques continues to attract attention of business and marketing academics, research in the digital marketing in virtual worlds, web 2.0 and the imminent web 3.0 remains relatively under-researched. This workshop welcomes academic and practitioners’ papers offering new and innovative insights into digital marketing. The format will include facilitated themed sessions for academic and practitioner presentations together with interactive workshops and discussion panels.

Call for Papers:
Academics and practitioners are encouraged to submit abstracts related to the topics including but not limited to the sub-areas listed below:
>Assessing the impacts of social media marketing & Web 2.0/3.0
>Ethics in marketing and advertising in the digital world
>Multi-channel marketing: from internet to mobile phone marketing
>Collaborative e-marketing across the internet value chain
>Developing techniques for implementing search engine marketing campaigns
>Understanding the impacts of regulatory control on email marketing
>Adapting e-marketing techniques on different online business models
>Developing and implementing an effective affiliate marketing strategy
>Understanding how digital marketing changes the nature of traditional PR practices
>Developing trust and confidence of digital marketing
>Building engagement with users through e-marketing techniques in virtual worlds
>Generating demand through e-marketing techniques: how to increase sales?
>Measuring the effectiveness of digital marketing and how to calculate ROI?
>Incorporating post-lead data into marketing optimisation
>Utilising recommendations and references to generate sales online

Types of contributions
>Scientific papers with an academic focus
>Practitioner papers with information on practical case studies
>Poster presentation containing work-in-progress or software demonstration
>Proposals for panel discussion or brainstorming workshops

Abstract/paper submissions:
All abstract submissions will be subject to a blind review process. Please download the
abstract template (right click and save) with information about the author(s), save it in your name and send it to dmr2009@merlien.org as Word document before 5 April 2009.

Young Researcher Best Paper Competition
To encourage young researchers to participate, a 500 euro cash prize will be awarded for the best paper presented by a young researcher (35 years and below) at the DMR2009 workshop. Evaluation of the best paper will be deliberated by the Scientific Advisory Committee through a blind review process.

Important submission deadlines:
5 April 2009: Abstracts only (for all types of contributions)
28 June 2009: Acceptance notification, registration and payment
30 Sep 2009: Final Submissions (including papers, slides, profiles & photos)

Scientific Advisory Committee
>Vassilios Peristeras, Digital Enterprise Research Institute, National University of Ireland – Ireland  
>Jerry van Leeuwen, Economics & Business Administration, VU University Amsterdam – Netherlands
>Wang Kan-Liang, School of Management, Xi’an Jiaotong University – China
>Yusniza Kamarulzaman, Marketing & Information Systems, University of Malaya – Malaysia
>Michel Walrave, Research Group Strategic Communication, University of Antwerp – Belgium
>Bryan M. Urbsaitis, Department of Humanities, City University of New York – U.S.
>Hung-Pin Shih, Department of Computer Science, Hsuan Chuang University – Taiwan
>Te-Wei Wang, Department of Management Information Systems, University of Illinois – U.S.

Conference proceedings and journal publications:
All abstracts and accepted papers will be published in the conference proceedings with an ISBN number. Selected papers will be considered for publications with Digital Marketing Research Journal published by Merlien Institute.