TOC: Intl J Man Mar Res


International Journal of Management and Marketing Research, 2(1)

 ARC: Connections: ELMAR: Posting

Image Transfer in Corporate Event Sponsorship: Assessing the Impact of Team Identification and Event-Sponsor Fit
Kevin P. Gwinner, Brian V. Larson, Scott R. Swanson [Publisher] [Google Scholar]

Marketing Mix and Branding: Competitive Hypermarket Strategies
Hui-Chu Chen, Robert D. Green [Publisher] [Google Scholar]

Revisiting Consumer Environmental Responsibility: A Five Nation Cross-Cultural Analysis and Comparison of Consumer Ecological Opinions and Behaviors
Cameron Montgomery, George Stone [Publisher] [Google Scholar]

Management Competencies: Are They Related to Hotel Performance?
Candace Blayney [Publisher] [Google Scholar]

A Value-Creating Network Analysis from Software Business
Nina Helander, Marianne Kukko [Publisher] [Google Scholar]

Electronic Data Interchange in Developing Countries Lessons from South Africa
Visvanathan Naicker, Rubin Pillay [Publisher] [Google Scholar]

Evaluating Effective Leadership Qualities of Managers in Day-to-Day Work of Banking Sector in Pakistan
Syed Kashif Ejaz, Syed Atif Ejaz, Kashif Ur Rehman, Arshad Zaheer [Publisher] [Google Scholar]

The Relationships between Select Situational and Dispositional Constructs and Informal Accountability for Others
M. Todd Royle, Gavin Fox, Wayne A. Hochwarter [Publisher] [Google Scholar]