TOC: Intl J Adv


International Journal of Advertising, 28(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: promotion: journals

International Journal of Advertising 

Relevant ARCategory: Marketing Journals 

Determinants of visual forms used in print advertising: a cross-cultural comparison
Kyunghee Bu, Donghoon Kim and Seung-yon Lee

Advertising to ‘active’ viewers: consumer attitudes in the US and South Korea
Hyokjin Kwak, Trina Larsen Andras and George M. Zinkhan

Effects of displacement–reinforcement between traditional media, PC internet and mobile internet: a quasi-experiment in Japan
Shintaro Okazaki and Morikazu Hirose

The effects of a consistent ad series on consumer evaluations: a test of the repetition–variation hypothesis in a South Korean context
Changjo Yoo, Hae-Kyong Bang and Youngchan Kim

Internet advertising strategy of multinationals in China: a cross-cultural analysis
Hairong Li and Ang Li and Shuguang Zhao

Motivators for the intention to use mobile TV: a comparison of South Korean males and females
Yung Kyun Choi, Juran Kim and Sally J. McMillan


Effects of advertising on children – Sonia Livingstone
Are women offended by their portrayal in advertising? – Sonia Dickinson and Donna Gill

Book reviews

Jing Wang – Brand New China. Advertising, Media and Commercial Culture
Christina Spurgeon

Judie Lannon (ed.) – How Public Service Advertising Works
Sally Hibbert

Don Tapscott – Grown Up Digital: How the Net Generation is Changing Your World
Ramzi Yakob

Ex Libris – Tom Doctoroff

Global economy and adspend prospects